From Concept to Reality: Honda S2000 Roadster

Japanese manufacturers, residents of the BLAND unit in the trauma ward that is the modern auto industry (for the most part), put out some huge and extremely popular sports cars in the 90's.

Toyota had the twin-turbo Supra; Mitsubishi had the 3000GT VR-4; Mazda had the twin-turbo RX-7 and Nissan had the twin-turbo 300ZX and Skyline GT-Rs. And Honda? Well, they tried to pick a fight with Ferrari with their naturally-aspirated V6-powered NSX, but as for the common man? That's where the SSM concept stepped in, foreshadowing the S2000 roadster.

Read more »

VIDEO: Honda Touts New Accord Crosstour in Super Bowl XLIV TV Ad

A funky animated squirrel is the protagonist of Honda's new 30-second TV spot for its 2010 Accord Crosstour that will air during the fourth quarter of the Super Bowl XLIV on Sunday. The ad shows an animated squirrel stowing away various things in the cargo area of the Accord Crosstour, with the car featured only for a few seconds towards the end of the spot. Watch the video after the jump.

VIDEO: 2011 Honda CR-Z Hybrid Sports Coupe - The Inside Story

Revealed to the public for the first time in production trim at last week's Detroit motor show, the Honda CR-Z hybrid sports coupe is one of the most anticipated new cars of the year.

In this first official film, the CR-Z's project leader, Norio Tomobe, and one of its chief engineers, Terukazu Torikai, provide an insight into the development process behind the new model focusing primarily on the car's handling qualities.

"During the development if the CR-Z we drove many cars and also bought several models for comparison and benchmarking including the MINI, the VW Scirocco coupe and also a Lotus Elise. The target of this car was to realize enhanced handling." says Terukazu Torikai.

Then again, with a mere 122-horsepower from its 1.5-liter gasoline-electric hybrid powerplant, the CR-Z had better handle well...